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The Importance of Customer Service
It’s known as friction. It’s anything that gets in the way of anything less than a stellar customer experience. Brick-and-mortar retail operations can’t afford to have any degree of friction come...
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Transparency Beats Privacy on Social Media
You can’t have social media without being social. And…you can’t really be social without being transparent. That’s why transparency beats privacy on social media…every time. Being private means to be...
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Corporate Culture Counts
The importance of having a good, positive culture in the workplace cannot be underestimated. The Boston Red Sox won 108 games during the regular season this year, the most in franchise history, and...
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Rock Your Audience
I recently saw a ridiculously awesome movie, Bohemian Rhapsody. You know the story. It’s about the legendary rock band, Queen, and their late, great lead singer, Freddie Mercury. There’s a scene in...
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Podcast – A Few Words with Christina Inge
At the New England Direct Marketing Association’s Marketing Technology Summit on December 3, 2018, I was so happy to have the opportunity to talk with Christina Inge about marketing, social media, her...
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Video: Will All Media Become Social Media?
In the future, will all media be social media? That’s what some prognosticators say. I tend to agree with them. The Pew Research Center announced recently that social media had outranked print...
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Video: Selfies on Social Media
Look all around you. Selfies are being taken everywhere. People are taking selfies at ballgames and concerts, at the beach and the dinner table, while parachuting and ziplining, in voting booths and...
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